FOREVER by FAI

Our Story

The story of FOREVER began in 1995 when Mr. Chu Chiu Fai met his wife, Marjory Lim. He was then just a young craftsman and designer with grand visions of his own. With the support and encouragement of Marjory, they stepped out, left his home in Hong Kong and launched his fancy collection in Singapore. The collection was an immediate success and the rest is history.

1996

Having accumulated numerous orders and sufficient capital, the young company started a manufacturing facility in China, with 45 employees to cope with the growing demand. In the short span of 3 years, FOREVER became one of the top 3 jewellery suppliers in Singapore.

1998

FOREVER’s esteemed designs and quality products had become so sought after that the production facility in China was expanded to 350 employees including 20 designers, launching numerous collections each year under the creative direction of Fai.

1999

FOREVER moved beyond just supplying to Singaporean jewellers and took part in its first overseas exhibition. The collections were so well received on the international market that FOREVER opened its first regional office in Hong Kong, to distribute to the region.

2000

FOREVER launched its
famous 3 product lines; Kingdom, Fashion & Classic on the international market.

2001-02

FOREVER participates in 6 international exhibitions and sells in 17 countries to more than 100 clients. By 2002, the manufacturing facility is further expanded to employ 600 people, 30 designers producing about 1000 new designs monthly.

2003

FOREVER opened an office in Dubai to support the fast expanding Middle East market and to better serve its clients in the region. FOREVER is recognized in the jewellery industry as one of the most dynamic and creative companies.

2008

FOREVER opened a 5000 sq ft showroom in Shenzhen and the manufacturing facility was expanded further to 1500 employees, 50 designers producing 2000 design monthly to support the booming Chinese market.

2009

FOREVER shifted towards brand
distribution and launched 3 in-house brands, ASSASSINO, CUPID and MARCH on the international market.

2010

FOREVER opened its 5th regional office in Tokyo, to support it wholesale and brand distribution business activities in the Japanese market. This was quickly followed by a New York office in 2011 that serves the North and South American market.

2012

FOREVER launched a new retail concept, "FOREVER BY FAI" in a 4,200 sqft showroom in Shenyang, China.

2013

Two new FOREVER by FAI stores open in Shenyang and Anshan, China. With many more new stores in the works. FOREVER by FAI begins distribution in the Middle East.

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